Maximize Cost Savings with Increased Efficiency

“The first rule of any technology used in a business is that automation applied to an efficient
operation will magnify the efficiency. The second is that automation applied to an inefficient
operation will magnify the inefficiency.”

Hi Friends,

2003 is upon us! New visions, new goals, and new anticipation for what lies aheade accompany our
minds and daily activities. In the midst of this muddling economy, many companies are turning towards
cutting costs and becoming more internally efficient.

In our last two newsletters, we have seen how customer retention can not only increase revenue
but also reduce costs significantly as when contrasted with new customer acquisition. Published
studies generally show that new customer acquisition can cost between 5-10 x’s as the cost to
retain existing customers.

If you can also be the low cost producer in your industry, your growth will advance when the
economy is moving forward, and most likely when the economy is struggling as well.

Reducing your costs in good times will make you a lot of money. And when business slows down,